Since no one reads boring email reminders, we decided to take over just the things customers pay attention to. We tracked down people who had visited our website at some point in the past, and took over their entire internet experience.

We took over their Youtube experience with retargeting pre-roll videos created exclusively for them. Instead of typical ads, we played several videos that mimicked funny and interesting viral videos that were popular in India. And we 'videobombed' them by inserting our reminders seamlessly into the videos. The videos would continue to play every time they visited Youtube, and continued to remind them until they visited Coverfox again.

Further, we took over the rest of the internet as well. We created retargeting banners that created the illusion of articles on webpages being photobombed by our videobomber.

We created videos of a Coverfox employee talking to the audience and telling them that he's going to help them remember to renew their insurance. We followed this with 7 videos with reminders seamlessly integrated into them. The videos followed them on Youtube over several days, and even weeks. At the same time, we flooded the internet with web banners as well, which were targeted specifically at these people. The web banners appeared in news sites, fashion portals, sports sites, and so on. No matter what website the customer chose to visit, he was never too far from our reminders.

76% of our audience took the hint, and visited the website. 55% of them went through the renewal procedure and managed to renew their insurance on time. All in all, it ended up being Coverfox's most successful retention campaign ever.