With a website that brought the commercial to life.

The teens went crazy. Over a fortnight, 900,000 visitors played 10 hours a day.

At peak times, as many as 9,000 users were busy at the website at the same time, and very persistent fans waited in the queue for an opportunity to play for up to four hours. The winners were celebrated in a fitting manner by the Fanta claw assistant and by the machine itself, turning the sweepstakes into an entertaining content format. In Facebook live, 122,000 fans followed Julian Bam's visit to the Crane of Fame.

900,000 participants / 4,000% more visits at the website / 8,000 new registrations