Cannes Lions

CRASH TEXT DUMMIES

TBWA\RAAD UAE, Dubai / NISSAN / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

A 1.8m tall sculpture in the shape of the popular text shortcut “FYI”, made purely from smashed car parts. Placed on campuses like Canadian University of Dubai, to get students to stop texting and driving.

Similar Campaigns

12 items

Teenagers

JUNIPER PARK\TBWA, Toronto

Teenagers

2024, NISSAN

(opens in a new tab)