No matter how crazy the idea, GoDaddy supports small businesses and helps them succeed.

In this particular 2-minute online video, we meet Fred, a man who, despite being told he’s crazy for trying, defies the odds and launches his business, Heads Of Cheese. Using the tools and services of GoDaddy he finds success with his outlandish business idea — carving look-a-likes heads out of cheese.

The film is 80 seconds long, and told through intentional black comedy in a documentary style. A devoted small business owner talks us through his latest venture, which is going gangbusters thanks to GoDaddy’s help.

Given the high propensity to watch online videos, this film was seeded in a number of different locations. The film lives in a number of digital channels including GoDaddy’s YouTube channels in the US and Canada, their website, and on a dedicated microsite – HeadsOfCheeese.com

At the time of entry, Heads Of Cheese had only just launched so it is too early to report on results. However, in its first day, it generated many very positive PR articles.