To mark the 10th anniversary of Creative Business Ideas—the communications philosophy at the core of Euro RSCG Worldwide—we developed a book to celebrate the vital role of creativity in business success. The book draws on global case studies to showcase the thinking behind some of the agency’s biggest and best ideas; it also features recollections from agency leaders and essays on relevant marketing communications topics. The book aims to celebrate the power and potential of ideas and inspire a new generation of talent.

The book took months to research, write, design, copy edit, and print, and reflects a true global collaboration across our network of agencies. In addition to the colourful case studies, we featured essays, quotes, and comments from many of our leaders across the network, asking them to share their insights and experiences on topics ranging from ‘my creative secret weapon’ to ‘branding in the digital age’. The result is a beautifully packaged expression of the power of ideas to build businesses and brands, demonstrating the impact of creative strategy on companies around the world.

We certainly achieved our dual goal of reaching our entire internal community with the Creative Business Ideas campaign and using the book as a tool to motivate, inform, and inspire:- 6,000 books distributed in total, to every single Euro RSCG office around the world;- Over 250 CEOs and agency heads received a VIP presentation pack;- Employees around the globe embraced the launch on Twitter and used the hashtag #EuroCBI, achieving a Twitter reach of 521,238 impressions;- Euro RSCG's global and local PR teams helped us achieve 3.5m+ media impressions globally;- Many Euro RSCG offices, including New York, Singapore, Dubai, Copenhagen, Russia, Portugal, and Toronto, organised launch parties and events;- Our 11,000 employees genuinely embraced the book, and it holds centre-stage on agency coffee tables around the world;- Requests from colleagues to attend Creative Business Idea training seminars have increased 500% since campaign launch.