Cannes Lions
THE PARTNERS, London / DRAMATIC NEED UK / 2011
Overview
Entries
Credits
Description
Create a piece of promotional material for a one off charity performance, combining a cast of world famous actors and playwrights along with the actual children the charity saves.
Execution
Our conclusion was that the most interesting and unique aspect of the event was the fact that the children were the heroes of the evening. So, in a South African style, the names of the children took precedence over the performers who played them.
Outcome
The poster gave an identity to the performance in a way that intrigued and inspired the general public. The performance sold out immediately and was a full house on the night.
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6 items