Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / DISCOVER CARD / 2006
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Nothing says 'helpful' and 'happy holidays' like a weird, expertly animated elf. This campaign positions Discover as the helpful card at the holidays, using a cheeky orange elf as its mascot. In each ad, users can control the elf in fun and unusual scenarios that reinforce card benefits.
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