Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / DISCOVER CARD / 2004
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Description
Our goal was to simplify the many hassles of holiday shopping and enhance all that was fun about it. The Gift Finder generates gift ideas based on very basic criteria: the age and hobbies of recipients and desired price range. It has an 'anti-retail' mentality that provides help only when asked and a printable shopping list function to keep track of various recipients’ gift ideas.
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