VISA ZONE covered 5 major sites with each site's design having its own theme that was relevant to its consumption purpose: Taipei 101, New York New York, Warner Village Cinema, Neo 19, Shin Kong Mitsukoshi.

An incremental share of VISA card usage was reported across the areas covered by VISA ZONE during the period during December 2004 and January 2005. From the department stores, the share of using VISA was up from 60% to 66%.