The commercial is designed to visually represent and vocally state the aspirations and values of our cardmembers. It depicts Diners Club as an organization that welcomes those of the same financial mindset: the value of money lies in its ability to enrich a life rather than its ability to build monetary wealth. The footage suggests intimate experiences in a global setting – the kind that make our cardmembers’ life journeys worthwhile – wherever that may be. The imagery identifies our cardmembers as people who recognize and embrace the idea that they are always learning, always growing, always arriving and always expanding their horizons through experiences, both grand and intimate. The spot was shot in five countries: Brazil, Czech Republic, Denmark, Japan and Morocco.