We created a campaign that no other bank had ever done, directed to the target that better represents the future.

The future is always ahead of us, but there is a moment in life in which everything is waiting to be done, to be explored, our whole future is ahead. And that moment is when we are born. So, in order to create an ode to the future, we created a promotional campaign with all the babies that were born on the day of ICBC’s launch in Argentina.

We gave them each a fixed term deposit of $1000 pesos as a gift, so that from their first day of life, they could begin building their future.

More than 300 families received an unexpected additional joy with their child’s birth: a fixed deposit of $1000 pesos. Some were clients of the bank, others were not, but all of them established a new bond with ICBC that will never be forgotten.

The most popular news programs in Argentina covered the event in different hospitals all around the country.