In an integrated campaign background, the advert online is the most suitable media to communicate, with more details, the complex mechanics of the contest connected to the WorldCup Fifa 2006. Users could win amazing prizes (tickets for Italian Team’s football matches, etc.)The creativity, with its effect, is formatted in every website, with a particular background area assigned (eg. matches calendar).

The purpose of the campaign: engage users, increase their contest awareness, explain the mechanics of the contest and drive/steer the users to the landing page.

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