To drive increased card usage, MasterCard ran a “Home for the Holidays” sweepstakes promotion where every time a consumer used their MasterCard card (during the promotional period of 11/1 – 12/31/05), they were automatically entered to win an actual new house.

Broadcast, print, and online advertising drove consumers to the holiday microsite which engaged them in the experience of winning a new house by allowing them to choose its style and location. The microsite brought the promotion to life with playful animation and functionality.  Target:  Adults 21+