Cannes Lions
SOHO SQUARE BANGKOK, Bangkok / METLIFE HONG KONG, MALAYSIA & VIETNAM / 2015
Overview
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Description
My Dad’s Story – which is heard through a young girl’s voice as she reads her award-winning school essay - is the story of her relationship with her father.
Her essay captures her adoration and love for him, her “Superman”, who does everything to care for her and make her happy. However, there’s one problem: he lies.
But his lies are the lies of love, meant to shield her from the truth of the father’s stress and struggle to make ends meet, and to give her the best in life - an education. And despite her young age, the young girl sees the truth of his sacrifices.
It’s a tale of love, dedication, and – ultimately – their joint realization that despite the struggles, there can always be a better tomorrow.