Cannes Lions
DDB MELBOURNE, Melbourne / ANZ BANK / 2006
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This commercial focuses on what ANZ does behind the scenes to protect its customers’ credit cards.It demonstrates how every ANZ credit card is guarded 24/7 by Falcon™, their security programme that helps protect their customers from fraud. This means peace of mind to use their credit card anywhere, anytime.The spot opens inside the ANZ Credit Card Protection Call Centre as two staff members identify, then deal with some suspicious credit card transactions.They then enlist the help of the product's namesake to comically stop the felon before his crimes escalate.
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