Cannes Lions
OGILVYONE WORLDWIDE, London / AMERICAN EXPRESS / 2004
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Description
A pack that uses the smallest amount of paper possible to extol the benefits of paperless billing.
Outcome
The pack was delivered to 7,500 employees in 9 different offices around the UK. In the week following the mail drop, 833 visited the website with 832 of them registering to receive their statements online; a conversion rate of 99.9%
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