Cannes Lions

CREST WHITENING TOOTHPASTE

SAATCHI & SAATCHI, Guangzhou / PROCTER & GAMBLE / 2004

Film
Film
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A man is annoyed by a noisy mosquito at night. It is so dark that he cannot clap this small insect. He finally makes it by a beam of light which actually is his own super shining white teeth. He feels relaxed and falls into a deep sleep.

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