Wildlife documentaries made by one person has become a popular television genre in Norway. Sørlandschips is the smallest chips factory in Norway. These three films shows what happens when the lazy head of Sørlandschips, Leif-Arne, tries to make such wildlife documentaries on his own.

Sørlandschips placed a sales carriage outside the entrance area to the largest Norwegian music festivals. Both t-shirts and chips were offered to the festival audience prior to their entry, and so they became wandering Sørlandschips posters inside the festival.

2007 was a very good year for Sørlandschips with a considerable increase in sales which in turn resulted in further increase in market share (from 17.4% to 20%).