Health and organic food is more popular than ever. Sørlandschips’ products are not healthy, but in a simple and characteristic way they still want to comment upon the health trend by addressing positive but somewhat peculiar product statements. Our tone of voice was inspired by the big players in other industries. Typical words and phrases from other commercials were used to describe the chips’ benefits. Always look at the bright side of chips.

2007 was a very good year for Sørlands chips with a considerable increase in sales which in turn resulted in further increase in market share (from 17,4% till 20%). The bags received positive consumer liking and comments were often heard, both in stores and in private homes.