Cannes Lions

CRISPS

J WALTER THOMPSON, London / GOLDEN WONDER / 2004

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A Golden Wonder fan explains how Golden Wonder have always kept cheese and onion in a green bag, and salt and vinegar in a blue bag. When his colleague suggested they swap the colours around, he changed his colleagues football match ticket so he is in the oppositions stand. Super: Golden Wonder, where a crisp is a crisp.

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