Every holiday, we gift employees and clients something that is relevant to the past year or year ahead. This year, during the pandemic, the theme of home cooking was the brief.

The pandemic has caused many to reduce exercise levels and feel a little unhappy with a slight weight gain. The idea was to provide healthy twists to classic holiday meals as well as helpful twists and ideas to get people moving again.

Lose The Gain. A holiday cookbook was created to help people enjoy classic holiday meals while keeping an eye on their weight during lockdown. No need to give up their love of delicious food. A book of simple, delicious and healthy recipes from Leo Burnett employees, paired with playful photography, makes it a quarantine must-have. The books were mailed to employees and clients.

It's tough for a promo piece. With 377 books sent out, we were able to send clients and employees off into the new year on a positive foot.