For the first time ever, the South East Asian Games will be featuring eSports as an official sport. But sadly, eSports don’t get the same respect that they deserve as other more traditional sports. Given that professional eSports events are relatively new in the Philippines, most Filipinos think that they are just about playing video games.

Not all Filipinos are aware of the rigors that go into the actual training outside of simply playing the game. To help eSports gain the same standing as other well-known sports, we highlighted a lesser known aspect of the training that goes into eSports: physical fitness.

By marrying iconic images of sports and devices, we tell the story of the unlikely connection of physical conditioning and mental preparedness in eSports.

To be taken seriously in the international league, Globe Telecom would have to redefine the story of Filipino eSports. We chose to feature a lesser-known aspect of eSports that overlapped with it better-known counter-parts: physical fitness.

Through a series of print ads, we married popular sports imagery with eSports visuals to popularize the idea that eSports athletes incorporate physical conditioning in their training to stay mentally strong in competition.

A series of print ads shows single visuals that merged courts, fields, swimming pool lanes, and others with a new kind of playing field; the eSports playing field featured through phones, laptops, and a computer mouse.

Support poured in online as Globe’s eSports team gave the country a name to be proud of with every win. The public could see the often overlooked aspect of what it means to be a real eSports athlete.