Cannes Lions
HAKUHODO i STUDIO, Tokyo / NISSIN FOOD PRODUCTS CO. / 2005
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Campaign banner for Japanese cup noodle, Nissin "Rao". The main visual shows the symbolic character of "Ra" which represents the Japanese noodle, "Ramen". To celebrate Nissin "Rao", we launched the "Nissin Rao all you can eat" campaign, in which the character of "Ra" continues to eat ramen endlessly, throughout the entire period that the banner appeared on major Japanese portal sites.
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