Cannes Lions

Cure The Care System

ENGINE, London / ALZHEIMER'S SOCIETY / 2022

Awards:

1 Shortlisted Cannes Lions
Film
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Execution

Kate Dickie (our protagonist), was a dementia carer herself. She looked after her mother, who had suffered from early onset dementia for many years. It made her the perfect casting for the role. Her experience with the disease also meant she had previous interactions with The Alzheimer’s Society, and this was how we approached her.

Although the original script wasn’t written with Kate in mind, her genuine experience of dementia care meant she brought her unique perspective to the claustrophobic world of the couple in our film. She workshopped many of the scenes from real life experiences she had with her mother.

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