To achieve this, we created a series of posters that illustrated the impact music makes on one's memory. These posters directed people to our project's website where they could donate an iPod (or its cash equivalent), as well as learn more about music and Alzheimers.

To illustrate the power of music, we used bold, vivid, and arresting graphics and imagery.

Thus far over 2500 iPods have been donated, loaded up with familiar music (with help from the families) and given to patients. And over 65 assisted care facilities are participating in the project.