The Idea: The Currency Kitchen, the pop-up lamb restaurant that welcomed everybody and every currency on earth.

A physical manifestation of the brand’s spirit of diversity and inclusion - with proceeds going to Oz Harvest, to feed others less fortunate.

Over five nights, five diverse chefs prepared lamb meals that reflected their background. Guests could book a spot at one of our eight seatings online. The restaurant was designed and styled to specifically represent a global food culture with a currency in-line with the restaurant’s mission - right down to the menus held together with money clips. In order to reach our target audience, we partnered with youth publisher Pedestrian, and a community of foodie influencers.

We made sure no-one missed out on the chance to taste the chef’s creations with How-To-Cook videos and recipes shared online, meaning that Lamb’s Currency Kitchen could be experienced by far more people than simply the attendee, with the kitchen cooking up both food and content.

The Results: The Currency Kitchen was literally an overnight success, with all bookings snapped up in one evening, the vast majority of these taken by a diverse range of young Australians.

Booking for eight seatings sold out in just twelve hours with 560 diners.

Collected 51 currencies from around the world

Collected $14,000 which was directly donated to OzHarvest

Packed media launch night with more than 70 journalists and influencers attending.

Instagram and Snapchat content created by diners reached over 1 million young Australians.

In total The Currency Kitchen generated 168 pieces of coverage with an OTS (opportunities to see) of 16million+.