Cannes Lions

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CRAIK JONES WATSON MITCHELL VOELKEL, London / FIRST DIRECT / 2007

Awards:

2 Shortlisted Cannes Lions

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Overview

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Credits

OVERVIEW

Outcome

With a response rate of 6.3% and a conversion rate of 57% Fuzzy Felt was 3.45 times as successful at generating new customers than the Chase control pack.

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CRAIK JONES WATSON MITCHELL VOELKEL, London