DeutschlandCard is a loyalty program with 14 million members. The cardholders receive points for shopping. And if they have collected enough points, they get valuable bonuses. To get our target group (shoppers running households) interested in DeutschlandCard and to increase the number of participants we launched two radio spots:

The heroes of our spots would like to receive their favored bonus. We hear them dreaming of what would happen if they already had enough points. But since they are still lacking some, there is no single point in their speech („points" meaning both "bonus points" and "full-stops" in German).