Cannes Lions
SERVICEPLAN, Munchen / DEUTSCHLANDCARD / 2018
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Description
In life there are various opportunities that can either be used or missed.
If we don’t train we’re fat, if we don’t study we’re stupid and unsuccessful, if we cheat on our wife, well… she leaves us. And if we don’t collect points with DeutschlandCard, we throw money in the trash.
The script is a fairy tale about missed opportunities. A really fat, chavvy looking protagonist named “Kevin” in an even chavvier 80s polyester tracksuit is full of regrets but will soon discover his superpowers:
He can change the decisions he made in the past by simply speaking out loud what he should’ve done instead.
In a rage of “I should’ve” he brings happiness, money, success and family into his life until that moment when reality hits back.
His old version is standing in front of the door and sarcastically reminds him that he didn’t, but he should have.
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