Cannes Lions
TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / MONDELEZ INTERNATIONAL / 2015
Overview
Entries
Credits
Execution
We enlarged the Matterhorn from molehill back to mountain and overlaid the wordmark to add dimension and epic scale.
Outcome
Combined with modern ingredient visuals and clear variant colour coding, Toblerone’s inspired redesign has created a stronger, more iconic and epic brand, with the Matterhorn firmly reinstated at its heart.
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