Cannes Lions
HAPPINESS BRUSSELS, Brussels / OVK (PARENTS OF ROAD VICTIMS) / 2009
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Popular music bands agreed to collaborate, and let us use their latest hit single. Radio stations picked them up in their playlists, and broadcast them live on air.But the music tracks were interrupted by the sound of a car crash, followed by our message: 'Hearing traffic is as important is seeing it. Be careful with an MP3 player in traffic.'
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