Cannes Lions

FOUNDATION

CLM BBDO, Boulogne-Billancourt / FONDATION POUR LA RECHERCHE MEDICALE / 2014

Awards:

1 Shortlisted Cannes Lions
Case Film
Case Film
Supporting Content

Overview

Entries

Credits

Overview

Description

In France, we always tackle Alzheimer’s issue by dramatizing people who lost their memory. We wanted to break the codes of this communication and speak to all those lucky enough to be able to remember but who do not realize their luck.

Execution

I-remember.fr is a social network dedicated to memories. It encourages you to post a picture and to tell what this picture means to you. Developed as a digital metaphor of the effects of Alzheimer's disease on the brain and the memory, it will gradually disappear if not regularly given memories.

We used custom GLSL shaders for all particles and some parts of the UI elements so that it can smoothly render half million of particles with compelling effects in realtime. We also used custom Post-Processing GLSL shaders for the effects like sepia, noise, tiltshifting, color correction, color blending.

Outcome

This social platform has had a very strong impact and still has. 32,845 memories have already been shared and this figure is increasing. The connection with all the other existing social networks made the message spread and the number of shared memories is exponential.

138,000 euros of donations have been collected thanks to the 'I remember', platform and 300,000 euros of media impressions have been generated.

But above all, the ‘I remember’ project has enabled thousands of people to realise how lucky they are to be able to say: “I remember”.

Similar Campaigns

6 items

1 Eurobest Award
Still The Most Shocking Second A Day

FACTORY , London

Still The Most Shocking Second A Day

2016, SAVE THE CHILDREN

(opens in a new tab)