Cannes Lions
DIVISION, Paris / NIKE / 2017
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Sport in India has a massive image problem, particularly for women. This film is something much bigger than advertising. It’s a call to arms. This film and its song is an inspiring, rallying cry and this film is a thrilling spectacle of music and images that will reach down inside of you and grab every bit of resolve, pride, and determination you have. It's a powerful video that unites the talents of India and where a multitude of women reflect the diversity of India and of sport itself.
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