Cannes Lions

DADS BIG DAY

BBH, London / WEETABIX / 2013

Case Film
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This film dramatises the role that Weetabix Golden Syrup plays in giving people the fuel they need at breakfast to tackle the busy day ahead.

It tells the story of a son handing his unsuspecting dad a bowl of Weetabix and telling him “You’re gonna need it”, before putting him through a day of exhausting activities.

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