Creating awareness about the danger of doing drugs and driving.

Target audience: Spanish people over 18 years old, and mainly male people between the ages of 18 and 25 that use to drive at night.

An added issue: they won’t listen to a serious government message.

We launched the songs via the official websites and social networks of the three djs. The fans reacted immediately, becoming trending topic in their circles and forums about dance music. They mainly talked about how weird the songs sounded.

Some days after that, a press release revealed the campaign and three short documentaries about the creating process of the songs and the experience of the djs with the disabled people were aired in the main website and djs own media. Then it became big news in all major news channels and newspapers, besides specialized blogs and sites of dance music like clubbingspain.com, klubbers.com or beatsoup.net.

The following was all about the djs experience and messages against drugs and drive in their own social networks. Also we reached TV as 20" commercials, Radios, posters, and some live shows.

It became news in all major news channels and newspapers, besides specialized blogs and sites of dance music like clubbingspain.com, klubbers.com or beatsoup.net.

2013: The year with the least deaths on the road since 1960.

2013: 13% less deaths in traffic versus 2012.

Besides this, all the team involved had one of the best experiences in our life. Thank Óscar, Jaime and Jonathan for still wanting to help others in their special situation. That’s awesome.