Cannes Lions
EDUARDO DEL FRAILE, Murcia / FAD - FOUNDATION AGAINST DRUG ADDICTION / 2009
Overview
Entries
Credits
Description
The Laus prizes are the most relevant in Spain and the ones with more prestige which are renowned among graphic designers and art directors.The task of the job was to inform about the opening of the registration period.
Execution
The transferable typography reticle takes us back to a world in which the project, divested of all non-natural elements, was firmly based upon professional know-how. Focusing on typography as a means of expression using a system that was the key working tool of our profession for many years.
As a final result the work was solved with a real rub-on poster using typography as the only graphic element.
Outcome
The number of registrations was a success despite the crisis of the times.
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