Our client invited us to create the new summer ´09 limited edition ice cream.

During summer, every single brand talks about sun, freshness and a world full of colors, so we decided to go the other way and created the following concept: LIVE THIS SUMMER IN BLACK AND WHITE.The whole campaign was based in the complete absence of colors and in the aesthetics of the black and white design.

The results were amazing:- This ice cream was the most sold in the last years.- A product that was a limited edition is still on sale as a stable product.- Consumers bought even more ice creams than usual because of the different packaging designs.