Cannes Lions
TBWA\HAKUHODO, Tokyo / NISSAN / 2014
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This TV spot features a Stormtrooper who decides to free himself from the traditional white armor to a bright red armor (complete with white racing stripes), after being inspired by a uniquely customized Nissan JUKE racing through the Imperial City. This movie plays off the target insight that people have an inner desire to purposely make certain choices in order to be different and standout.
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