How to live the same experience as Daredevil, a hero who can fight despite his disability - being blind-? By creating the first trailer without any image. In an unique trailer to promote the second season of Daredevil, we decided to put audience into the Hell’s Kitchen blind hero’s shoes by stimulating only one sense: hearing.

Digital (binaural) versions 90” sec: UK, France, Spain, Italy, Nordic.

Cinema Experience (France) 90” sec: Atmos, 7.1 and 5.1.

Spotify Versions 30” sec: UK, Spain, Nordic

Netflix is a disruptive brand that offers subscribers a full experience in video and audio. A disruptive brand needs no more than a disruptive promotion. In the trailer we created, we immersed you as Daredevil in Hell Kitschen’s atmosphere: his bad guys, his fights, his challenges. The idea was to put the audience into Daredevil's shoes, to feel how it's like to be a blind avenger who fights for good.

This achievement was made possible with two advanced technologies: the Dolby Atmos 3D sound in theaters and the 3D binaural sound effect on Spotify and social media. We have chosen these two technologies since they are able to reproduce human hearing sound perception.

Step 1: targetting the perfect audience in theaters

Superhero fans were excitingly waiting for Batman VS Superman, the new superhero movie from DC and Warner Bros.

So, we decided to launch the theater trailer before this movie, to have a massive impact on the superhero fans. It was aired in 440 French theaters.

Step 2: reaching a larger target

- a binaural radio spot on Spotify

- a digital version boosted with a paid media campaign so that the trailer is shareable

#Daredevil Immersion became a hot topic.

900 000 people reached in theaters

5 200 000 people reached on Spotify

Over 2 000 000 people reached in digital.

98% of positive impressions on social networks.