Cannes Lions
JWT SAN JUAN, San Juan / CONAGRA / 2013
Overview
Entries
Credits
Execution
We created the The Dash Microwave. A car sunshade that resembled a giant microwave. The Dash Microwave protected the car from the extreme Puerto Rican sun heat except for one small area designated for placing the can of Chef Boyardee to be heated by the sun. We took over the parking lots of the country’s biggest universities and handed out a Dash Microwave and a can of Chef to every student that entered the lot. Students were happy to place the Dash Microwave inside their cars and heat the can of Chef on their dashboard to enjoy it later.
Outcome
Over 30,000 Dash Microwaves and cans of Chef Boyardee where handed out across Puerto Rico's largest universities. At the end of each sampling effort parking lots where covered with Dash Microwaves, resulting in a massive outdoor at each university.
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