Cannes Lions

CHEF BOYARDEE RAVIOLI

VENABLES BELL & PARTNERS, San Francisco / CONAGRA / 2011

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Overview

Description

"Nightlight" is part of a series of TV commercials in which eaters of Chef Boyardee Big Beef Ravioli and Mini Bites Ravioli are confronted by once-loved childhood objects they have now outgrown and discarded. The once-cherished items are disappointed to discover that while the love for them has faded, the love for Chef has not; reinforcing that there are some things in life you grow out of, but there are a few things, like the taste of Chef Boyardee, which you never outgrow.

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