Cannes Lions
REVOLVER, Sydney / DB BREWERIES / 2011
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This spot celebrates the 50th anniversary of New Zealand beer, DB Export. It tells the story of the beer’s creation by company Founder Morton Coutts, following the introduction of Arnold Nordmeyer’s Black Budget, whereby a 9 pence tax was imposed on imported beer in New Zealand. Morton then set to making New Zealand's own beer, a beer the working man could afford.
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