The initial idea involved some footage of Deadpool in a compromising position. The idea was to turn the footage into the funniest piece of marketing the world has ever seen.

Deadpool + Bob Ross = Internet Gold

The goal was to hit the internet with the one thing it's been waiting years for: a second round of some Deadpool action.

We received the footage with a timeline shorter than a child trying to reach something on the top shelf. That was less than a month to make a fully formed slice of A/V masterpiece. The teaser was released without fanfare online across multiple platforms such as FaceTube, YouBook and Snapgram.

The video was quickly one of Fox's most viewed videos online ever. Take that, Wolverine! Many fans did reaction videos showing how exited they were to have the mercenary with a mouth back in their lives. Overall, the superhero movie marketing landscape will never be the same after Deadpool's epic second coming.