Cannes Lions
NETADDICTION - CLICK ART, Terni / 20TH CENTURY FOX / 2008
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To promote the release of the new Family Guy DVD, we have created a new rich media format: the 'sushi roll'. The web surfer who comes across this innovative ad format will be absorbed, alongside the Griffins themselves, into a swirl of webpage’s that will succeed one another to reach, eventually, the official website.
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