We created an interactive media experience turning street furniture into a live ipod testing station.

A decibel reader inside a poster of a super sized ear allowed people to insert their headphones and indicated when volume levels were dangerous by a flashing red light.The results were instant, so people could turn their volume down and protect their hearing.

The objective of the campaign was to increase awareness of the National Foundation for the Deaf among New Zealanders under 25.

A difficult task when you are talking to an audience who don’t want to listen to what you have to say.

The strategy to engage using an interactive media experience that directly involved how the audience’s headphones worked. We increased awareness of the Foundation and the need for hearing protection 8% over deaf awareness week.