Show the people of Wellington how they will have to live with their actions of pouring away poisons.

Posters were placed in the harbour where people swam, in the sea where people dived, and on the surface of the sea where people surfed. Their disgusting actions were shown to them.

They may have thought they'd left them behind when they poured them down their drains, but now they had to swim in these poisons.Brave creative from a government department. The local tides could have ripped the posters apart leaving the council open to accusations of wasting taxpayers' money and littering the water.

An increase in hits to the Greater Wellington website, especially those pages explaining how harmful substances (paints, paint cleaner, and used car oil) poured down drains poison the sea.

Also an increase in hits to the pages dealing with the safe disposal of these poisons. Increased membership to the council's envirommental campaign called "Be the Difference" - helping achieve over 60% of the sign up numbers in less than 50% of the allocated time.