Cannes Lions

Debt, Debt, Debt

ZULU ALPHA KILO, Toronto / INTERAC ASSOCIATION / 2016

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In this cinematic spot, we see a last-minute holiday shopper at a toy store as the worry of going into debt causes her imagination to run wild. Just before she makes a payment with her credit card, she sees the toys in the store come to life and sing the tune of Tchaikovsky’s Dance of the Sugar Plum Fairy using only the word ‘debt’.

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