Cannes Lions
ZULU ALPHA KILO, Toronto / INTERAC ASSOCIATION / 2017
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“The Surprise” is about a young boy who wants a puppy. Instead of getting one for his birthday he gets a piggy bank. He starts saving for the gift he really wanted. We see him performing jobs and errands earning change he places into the bank while his parents struggle with their credit bills. The bank full, his father hands him a mallet to smash it. Once broken, the boy discovers he has grown fond of his bank, and sheds a tear. The father rushes to the store with his son’s savings to make things right and, upon seeing his son’s picture in his wallet, chooses to use his own money and pay with debit instead of the credit card he first reaches for. The father arrives home with a surprise: a pet pig that reminded him of all the work it took to get to this proud moment.
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