The interactive banner created for Caffe Molinari displays a mouse cursor “falling asleep” when the actual cursor is placed on the banner area. The banner is 120 to 600 pixels in size and the cursor interaction takes place at the exact point of user’s mouse movement. The main objective of creating the banner was to communicate the new decaffeinated product to a select target audience. Media plan was conducted to display the banner after 10 PM to the tired and sleepy internet surfers, communicating the product’s major good: to help overcome sleeplessness.