Cannes Lions
ARCHER TROY, Mexico City / MARIE CURIE / 2017
Overview
Entries
Credits
Description
Marie Stopes Mexico introduced, DEEP PIPES (TUBERÍAS PROFUNDAS), an educational effort that is part of PornEducation: a digital social movement in favor of sexual and reproductive health that seeks to break social prejudices in favor of free and responsible sexuality. With this idea, we found a way to make porn uncensorable and educative. “Deep Pipes" is the very first porn movie that teaches young people about sexual and reproductive health. A film in which pornstars answer the most frequently asked questions about sexual and reproductive health.
Execution
We have launched DEEP PIPES (TUBERÍAS PROFUNDAS), the first educational and interactive pornographic movie, which informs young people about sexual and reproductive health. A film in which pornstars answer the most frequently asked questions about sexual and reproductive health. We place the campaign on YouTube and distributed on Facebook, Twitter and brand's site.
Outcome
- More than 10 million visits
- 95 million impressions
- 300,000 shares
- Media mentions in more than 13 countries
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